On the Move: Understanding Migration Trends and Implications for Marketers with North American Van Lines

Episode Summary

The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns.

Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation and its implications for marketers.

In this podcast, you’ll discover:

• Key trends in American relocation and migration patterns
• Factors influencing moving trends and their impact on marketing strategies
• The importance of targeting new movers