Media Trends You Need to Know to Kickstart 2024

Episode Summary

Technological advancements continue to reshape marketing and consumer.  In this podcast, we will delve into the transformative landscape of media and unveil the key trends that will shape the upcoming year. We will explore top strategies, emerging technologies, and evolving consumer behaviors that will dominate the media landscape in 2024. 

Key Highlights:

• Navigating the streaming revolution – the role of CTV
• The power of first-party data
• Don’t just personalize – hyper-personalize!
• Data in the clean room
• Audience planning vs platform planning