Maximize Your ROI: 5 Audience Segments to Target in 2024

December 2023  –  32 min, 24 sec

Episode Summary

Did you know that 80% of audiences tend to do business with a brand that personalizes their experience with it? Audience segmentation is the golden ticket to campaign success. Brands that leverage audience segmentation see increased engagement and improved customer loyalty. 

In this podcast, we will uncover five key audience segments to power your 2024 campaigns.

Key Topics

  • How to leverage the new mover segment for customer acquisition
  • The value of marketing to homeowners
  • How to reach in-market shoppers to boost sales
  • Custom blended audiences for advanced targeting
  • Tips to segment your customer database for improved engagement
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