Kickstart Your Email Marketing in 2023

December 2022  –  52 min, 7 sec

Episode Summary

Did you know that for every $1 marketers spend on email marketing, they receive $36 in return? Email marketing revenue is estimated to reach nearly 11 billion by the end of 2023. It’s no wonder why marketers often say email is king.

In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from the V12 team about how marketers can rock their email marketing programs in 2023.

Specific Topics Include:

  • How to get to know your customers and prospects to be able to leverage segmentation and personalization
  • An overview of standard best practices to enhance email communications, including recommendations on copy, subject lines, graphics, and more to ensure your emails stand out in crowded inboxes and generate ROI.
  • Ways to analyze and improve performance, including utilizing emails as part of an omnichannel program