Direct Mail: Old School is New School

January 2023  –  53 min, 56 sec

Episode Summary

We’re used to hearing all about digital advertising and how it’s key to marketing success. It seems to have left the strategy of direct mail behind…or has it?

Some are seeing that adding direct mail into strategic digital campaigns is providing a lot of continuity across different channels. Porch Group Media has found that direct mail is one of those ways that, as a follow-up to a digital campaign, you are able to enhance and get 1-to-1 attribution on how that campaign worked.

In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Maria De La Salas of Welcome Wagon about the power of direct mail in the age of digital.