Deep Dive Into the Busy Household: How to Use Insights to Drive Conversions

Episode Summary

In this podcast, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from the Porch Group Media team about how marketers can utilize rich data insights such as purchase intent, demographics, contact information, and lifestyle interests to create personalized messaging to reach and engage today’s busy’s households.

Key Topics Include:

• How to use 1st and 3rd party insights to develop a deeper understanding of the household as a whole as well as individual consumers, who they are, and what they’re shopping for
• A look at the movers and homeowners segment – one of the most influential audiences your brand should be targeting
• How to reach consumers across channels with personalized messaging to increase engagement
• A look at how retail media networks play into household targeting and how your brand can optimize media outreach