2024 Marketing to Gen Z: Appeal to Partnership

November 2023  –  52 min, 44 sec

Episode Summary

Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers.  Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers.

In this podcast hosted by Luci Rainey, former marketing executive for Comcast and PODS, special guest Nicole Bond, Associate Director of Marketing Strategy at Comperemedia, will share her expertise on Gen Z trends and how to best engage with this key audience in 2024. 

Key Topics

  • Gen Z myths and realities
  • The diversified needs of the Gen Z consumer
  • How to breakthrough into this “ad adverse” audience
  • Marketing investments to prepare for 2024