2022 New Mover Trends Report

The TV ad model is in the midst of a massive wave of disruption. And with that disruption has come a massive amount of fragmentation in the CTV/OTT ad models and platforms. This fragmentation means that marketers need to choose trusted partners that can provide them with the necessary reach and scale.

So which platforms are best suited to target the consumers needed to achieve scale? Adding more to the confusion is the number of players jumping into the space to take advantage of CTV’s popularity, affordability, and targeting capability.

So – what is really important to know about CTV/OTT ad models?

In this Movers and Shakers webinar, host Luci Rainey will interview Peter Jones, Head of Local Sales/Strategic Partners at Premion, an industry-leading premium CTV/OTT advertising platform to discuss the latest trends in CTV/OTT.

This webinar will cover content including:

- Which platform models are better for advertising needs: SVOD or AVOD?
- How do I measure the value of the CTV/OTT impressions?
- How do I decide whom to target and when?
- Can I use my own first-party data to target or do I need to rely on third-party data?
- How do I assure brand safety and avoid ad fraud?
- Can CTV/OTT provide attribution measurement or show sales attribution like programmatic digital can?

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In a new era ruled by privacy changes, the deprecation of third-party cookies, and signal loss, marketers and advertisers are scrambling to find solutions to optimize their marketing and customer acquisition strategies. Retail media networks, paired with first-party audience solutions, provide marketers with the ideal set of tools to build a full-funnel path to purchase and boost brand loyalty by optimizing the shopping experience.

At RampUp 2023, we heard from Michelle Taves, GM of Porch Group Media and Karen Lollini of Elite Insurance Group (EIG) on how EIG grew its policies and upsold its client base through the Porch Group Media Network using unique first-party audience solutions, conditional touch campaign capabilities, and dynamic email journeys.

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A precise target audience is at the foundation of every successful marketing campaign. But, in an age of data privacy, data loss, and data overload, what best practices should you be following to ensure you’re reaching the right people with your message?

In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Amy Klenke, Porch Group Media’s VP of Product and Delivery about today’s trends, regulations, and unique audience segments. Amy will also share how to blend first and third-party data into highly customized audiences unique to your business’s needs.

Key Topics:

💡An overview of the privacy landscape and how to overcome roadblocks to audience curation.

💡Learn about the different types of audiences you should be targeting and how messaging differs between segments.

💡An overview of different consumer segments including movers, homeowners, in-market shoppers, property insights, and others that you may not be targeting today.

💡A quick peak at case study results from the Porch Group Media Network.

Connect With Us

Website: https://porchgroupmedia.com/
LinkedIn: https://www.linkedin.com/company/porchgroupmedia/
Twitter: https://twitter.com/porchgroupmedia
Facebook: https://www.facebook.com/porchgroupmedia/

#targetaudience #marketing #digitalmarketing #firstpartydata

The auto aftermarket is proving itself adaptable as of late consistently outperforming forecasts in the face of automotive industry trouble. Smarter and budget-conscious consumers are keeping their cars longer, especially in face of higher interest rates and a looming recession. The pandemic also led more consumers into do-it-yourself mode which resulted in an increase in online shopping for aftermarket parts and accessories. Maintaining a strong online identity is now a necessity, and the acceleration of digital channels means brands must keep up or get left in the dust.

In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from John Williamson, Chief Digital and Technology Officer at TBC Corporation, one of North America’s largest marketers of automotive replacement tires with recognizable brands such as NTB, Tire Kingdom, Big O Tires and Midas. With over 25 years of experience in leading strategies for brands including Citibank, JP Morgan, Verizon, and Comcast, John will discuss how he is driving an innovative digital transformation at TBC to meet the needs of today’s digital-first consumers.

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Applying models created from data gathered over time, we can see who is in the market for a car passively and actively. Custom models can be created from sales data and current or past customer interactions.

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