New Research

2022 New Mover Trends Report

Conducted by The Harris Poll

Download the 2022 New Mover Trends Report to explore the state of today’s new movers and uncover key opportunities to reach this valuable segment of in-market shoppers. 

2022 mover report
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The definitive source for new mover marketing research and content

The new mover landscape is everchanging. Stay up to date on the latest new mover trends by checking out our new mover focused content. Every week we publish new mover content that explores the various aspects of today’s new movers and how to leverage marketing and data solutions to successfully engage with them.

Insights Resources

Whether you’re simply exploring the benefits of new mover marketing or need guidance for your mover marketing campaigns, our MoverTech Insights resource center is here to help you get started.

Insights Videos

Our extensive video library is full of informative new mover marketing videos. Start watching to learn more about today’s new movers, how to reach them, and how leveraging MoverTech can help power your new mover marketing campaigns.

Say you are looking for a new car and are researching online on car sites.  Suddenly you see a new car insurance ad promising discounts and low prices.  It seems odd, however, as you requested “no cookies” when you went to the auto websites. Instead, you may be a participant in contextual advertising. 

With cookie restrictions and privacy guardrails growing, contextual advertising is making a fast and furious return.  It can be an effective way to target media for your potential customers who are opting out of cookies and protecting their privacy. 

Through contextual advertising planning, marketers rely less on a customer’s data or personal information and instead leverage themes of content to deliver appropriate ads for the consumer. It is believed that a customer who searches and investigates a particular piece of content would also be in the market for relevant products associated with that content.

Join host Luci Rainey and guest Ben Gaddis, former CEO of T-3 Advertising and Partner at Superstep Capital, as they discuss winning strategies to leverage contextual advertising to drive new customers or increase brand consideration. As a long-time CEO in the advertising agency space, Ben knows firsthand how to leverage creative strategies for clients to drive business growth and guided clients such as All-State, UPS, 7-Eleven, and Staples.  Ben is a frequent writer, speaker, and moderator and has been featured in Forbes, Wired, TechCrunch, The Wall Street Journal, NPR, and Bloomberg TV, among others.

Say you are looking for a new car and are researching online on car sites. Suddenly you see a new car insurance ad promising discounts and low prices. It seems odd, however, as you requested “no cookies” when you went to the auto websites. Instead, you may be a participant in contextual advertising.

With cookie restrictions and privacy guardrails growing, contextual advertising is making a fast and furious return. It can be an effective way to target media for your potential customers who are opting out of cookies and protecting their privacy.

Through contextual advertising planning, marketers rely less on a customer’s data or personal information and instead leverage themes of content to deliver appropriate ads for the consumer. It is believed that a customer who searches and investigates a particular piece of content would also be in the market for relevant products associated with that content.

Join host Luci Rainey and guest Ben Gaddis, former CEO of T-3 Advertising and Partner at Superstep Capital, as they discuss winning strategies to leverage contextual advertising to drive new customers or increase brand consideration. As a long-time CEO in the advertising agency space, Ben knows firsthand how to leverage creative strategies for clients to drive business growth and guided clients such as All-State, UPS, 7-Eleven, and Staples. Ben is a frequent writer, speaker, and moderator and has been featured in Forbes, Wired, TechCrunch, The Wall Street Journal, NPR, and Bloomberg TV, among others.

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YouTube Video VVVIQXBlZXVqTmZ4T0dFejI5bU5CdG9BLmR0Q0RrdUlTRENv

Contextual Advertising Strategies to Pump Up the 2nd Half of the Year

Porch Group Media 17 views July 11, 2023 12:17 pm

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