2022 New Mover Trends Report

In today’s rapidly evolving digital landscape, data has become the cornerstone of successful brands, providing the foundation for informed marketing decisions.

Just like maintaining a healthy lifestyle enhances your physical well-being, ensuring your data is in optimal condition is essential for the vitality of your campaign efforts. In this webinar, Kym Vance, Head of Business Development, and Larisa Bedgood, Head of Marketing, will explore strategies to whip your data into shape and unveil strategies to sustain its agility and relevance over time.

Key Topics:

* The cost of out-of-shape data
* Causes of poor data quality
* Types of data hygiene to improve your data fitness
* How to leverage data appending to provide a holistic customer view

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Staying ahead of the curve is key to unlocking the full potential of your social media advertising efforts. As we approach 2024, the social media landscape is set to undergo changes that will redefine the way brands engage with their audiences online.

In this webinar, we will unveil effective strategies that will dominate social media advertising in 2024 and beyond. From platform shifts to precise audience targeting, this session will equip you with the knowledge and tools to take your social media strategy to the next level.

Key Topics:

- Explore the latest trends that will shape the 2024 social media landscape
- Threads vs. X: What does the future look like for these platforms?
- The rise of social commerce
- Learn how to harness the power of all-party audiences to optimize your ad spend and boost ROAS
- Discover the benefits of integrating social media advertising as part of a media network solution

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With Q4 approaching and media budgets getting trimmed, join us on Movers and Shakers for this engaging discussion on 5 ways to maximize a shrinking media budget.

Luci Rainey, former marketing executive at Comcast and PODS, will share her tested methods for making the most of your media budget to finish the year strong. She will also advise on the pros and cons of each of these budget-saving methods.

In this webinar, we’ll discuss:

1. Focusing on the right audiences that drive the lower funnel
2. Leveraging “free” tactics including email, social media, and content marketing
3. Driving repeat purchases or leveraging past purchasers for referrals
4. Reducing costs with co-marketing opportunities
5. Surgically maximizing your lead funnel

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In this webinar, we will delve into the transformative landscape of media and unveil the key trends that will shape the upcoming year. We will explore top strategies, emerging technologies, and evolving consumer behaviors that will dominate the media landscape in 2024.

Key Highlights:

- Navigating the streaming revolution – the role of CTV
- The power of first-party data
- Don’t just personalize – hyper-personalize!
- Data in the clean room
- Audience planning vs platform planning

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In the dynamic world of data-driven marketing, harnessing the right information is crucial for success. In this webinar, we'll explore the untapped potential of 1st party data and uncover why it’s your best friend in achieving marketing excellence.

During this engaging session, we will delve into the five key reasons why 1st party data should be at the heart of your marketing strategy. From enhancing personalization to maximizing ROI, we’ll highlight the undeniable advantages that this valuable resource brings to your business.

Key Takeaways:

✔️Unrivaled Customer Insights: Discover how 1st party data provides a deep understanding of your customer’s preferences, behaviors, and needs.

✔️Data Ownership and Control: Explore the strategic advantages of having direct access to reliable and accurate data that can fuel long-term growth.

✔️Enhanced Campaign Performance: Explore how leveraging 1st party data can supercharge your marketing campaigns.

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The holiday season is a crucial time for businesses of all sizes, and the competition for consumer attention is fierce.

In this webinar, you'll learn how to transform your holiday campaigns into a powerhouse of customer engagement and revenue generation.

Key Topics:

1) Understand the Holiday Landscape: Explore the unique challenges and opportunities presented by the holiday season and how to leverage them to your advantage.

2) Four Holiday Audiences You Can’t Afford to Miss: Discover 4 audiences types of audiences you should be targeting this holiday season (and every year) to maximize your holiday campaign success.

3) Optimize Your Digital Presence: Leverage various digital channels, such as social media, email marketing, and CTV to amplify your message.

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Say you are looking for a new car and are researching online on car sites. Suddenly you see a new car insurance ad promising discounts and low prices. It seems odd, however, as you requested “no cookies” when you went to the auto websites. Instead, you may be a participant in contextual advertising.

With cookie restrictions and privacy guardrails growing, contextual advertising is making a fast and furious return. It can be an effective way to target media for your potential customers who are opting out of cookies and protecting their privacy.

Through contextual advertising planning, marketers rely less on a customer’s data or personal information and instead leverage themes of content to deliver appropriate ads for the consumer. It is believed that a customer who searches and investigates a particular piece of content would also be in the market for relevant products associated with that content.

Join host Luci Rainey and guest Ben Gaddis, former CEO of T-3 Advertising and Partner at Superstep Capital, as they discuss winning strategies to leverage contextual advertising to drive new customers or increase brand consideration. As a long-time CEO in the advertising agency space, Ben knows firsthand how to leverage creative strategies for clients to drive business growth and guided clients such as All-State, UPS, 7-Eleven, and Staples. Ben is a frequent writer, speaker, and moderator and has been featured in Forbes, Wired, TechCrunch, The Wall Street Journal, NPR, and Bloomberg TV, among others.

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As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability.

Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key to swinging the pendulum toward retention improvement. Studies show that even as little as a 1-5% improvement in retention can boost bottom-line margins significantly.

Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.” In this podcast, Rick will share his lessons learned on the 4 advantages and methods of focusing on customer retention – and it all begins with analytics, data, and insights.

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As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability.

Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key to swinging the pendulum toward retention improvement. Studies show that even as little as a 1-5% improvement in retention can boost bottom-line margins significantly.

Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.” In this podcast, Rick will share his lessons learned on the 4 advantages and methods of focusing on customer retention – and it all begins with analytics, data, and insights.

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