2022 New Mover Trends Report

As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability.

Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key to swinging the pendulum toward retention improvement. Studies show that even as little as a 1-5% improvement in retention can boost bottom-line margins significantly.

Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.” In this podcast, Rick will share his lessons learned on the 4 advantages and methods of focusing on customer retention – and it all begins with analytics, data, and insights.

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What exactly is going on with advertising cookies? The tracking cookie is crumbling – or is it with Google delaying it now until 2024?

New alternatives have been introduced such as the privacy sandbox. Apple continues to launch anti-tracking platform updates to protect consumer privacy and privacy legislation is more confusing than ever.

In this webinar, Todd Dziedzic, SVP of Digital & Analytics at Porch Group Media, and Steven Goldberg, VP of North American Publishers at LiveRamp, break down the cookie landscape and discuss what is happening, what we expect to happen, and what you need to know to keep your advertising strategies strong.

Watch this webinar to learn:

- How a cookie-less future will impact your marketing strategies
- Timeline of the cookie decline
- What you need to do today to be prepared
- What alternatives are being developed or available now

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In this webinar, Luci Rainey, former marketing executive for Comcast and PODS, interviews guest Erica Dudash, former retail marketing executive at top brands like Purple Mattress and American Eagle Outfitters, on key steps to revive your social media strategy.

Luci and Erica will walk through five essential elements to structure a program that boosts your brand and breathes life into your social strategy.

In this webinar, you’ll learn how to leverage clear goals, understand your audience, align the right platforms, create and measure a test environment, and evolve a forum for conversation and evangelism.

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