2022 New Mover Trends Report

Did you know that 80% of audiences tend to do business with a brand that personalizes their experience with it? Audience segmentation is the golden ticket to campaign success. Brands that leverage audience segmentation see increased engagement and improved customer loyalty.

In this webinar, we uncover five key audience segments to power your 2024 campaigns.

Key Topics

- How to leverage the new mover segment for customer acquisition
- The value of marketing to homeowners
- How to reach in-market shoppers to boost sales
- Custom blended audiences for advanced targeting
- Tips to segment your customer database for improved engagement

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Marketing to new movers offers a unique window of opportunity to establish brand loyalty and capture a fresh customer base in a critical stage of their decision-making process. It enables brands to build long-term relationships with these individuals and households, resulting in lasting customer relationships and increased revenue.

In this webinar, Michelle Taves, GM of Porch Group Marketing, and Larisa Bedgood, Head of Marketing, will uncover the secrets to harnessing new mover marketing and exclusive property insights to acquire new customers.

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Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers and purchasers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers.

In this webinar hosted by Luci Rainey, former marketing executive for Comcast and PODS, special guest Nicole Bond, Associate Director of Marketing Strategy at Comperemedia, will share her expertise on Gen Z trends and how to best engage with this key audience in 2024.

After this webinar, you’ll understand:

* Gen Z myths and realities
* The diversified needs of the Gen Z consumer
* How to break through into this “ad adverse” audience
* Marketing investments to prepare for 2024

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All-party data is information from first, second, third, and zero-party sources, used to create a comprehensive customer view for targeted marketing.

Combining all of the data parties enables you to take a holistic approach to identify new opportunities, optimize campaigns, and deliver personalized experiences across various touchpoints!

Learn more about our All Party Data solutions: https://porchgroupmedia.com/

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Did you know that 34% of new movers purchase furniture before move-in day? Moving is a major consumer life event, characterized by increased spending on home-related expenses, particularly new furniture. Do you have a strategy in place to reach this valuable audience segment before your competition?

Tune into this webinar with Michelle Taves, GM of Porch Marketing Group, and Larisa Bedgood, Head of Marketing, to learn about five strategies furniture retailers are using today to win new business. In this 30-minute information-packed session, we will share tips that you can implement in 2024 to sell more furniture, faster.

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Ever wonder how to best leverage your email marketing to drive ROI? Join Luci Rainey, host of Movers and Shakers, and her guest, Jay Schwedelson, Founder of SubjectLine.com and a top email marketing voice on LinkedIn, as they lay out the latest best practices for email marketing.

Jay is also the brains behind the free Guru virtual conference, the world’s largest conference on email marketing, and the host of the “Do this, NOT That” podcast. Join this session for his best tips and tricks to leverage email marketing to end the year strong.

Key Topics

* Best practices: The do’s and don’ts of email marketing
* Email copy and design trends for improved performance
* The importance of email segmentation and personalization
* Email metrics that matter
* And more!

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In today’s rapidly evolving digital landscape, data has become the cornerstone of successful brands, providing the foundation for informed marketing decisions.

Just like maintaining a healthy lifestyle enhances your physical well-being, ensuring your data is in optimal condition is essential for the vitality of your campaign efforts. In this webinar, Kym Vance, Head of Business Development, and Larisa Bedgood, Head of Marketing, will explore strategies to whip your data into shape and unveil strategies to sustain its agility and relevance over time.

Key Topics:

* The cost of out-of-shape data
* Causes of poor data quality
* Types of data hygiene to improve your data fitness
* How to leverage data appending to provide a holistic customer view

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Staying ahead of the curve is key to unlocking the full potential of your social media advertising efforts. As we approach 2024, the social media landscape is set to undergo changes that will redefine the way brands engage with their audiences online.

In this webinar, we will unveil effective strategies that will dominate social media advertising in 2024 and beyond. From platform shifts to precise audience targeting, this session will equip you with the knowledge and tools to take your social media strategy to the next level.

Key Topics:

- Explore the latest trends that will shape the 2024 social media landscape
- Threads vs. X: What does the future look like for these platforms?
- The rise of social commerce
- Learn how to harness the power of all-party audiences to optimize your ad spend and boost ROAS
- Discover the benefits of integrating social media advertising as part of a media network solution

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With Q4 approaching and media budgets getting trimmed, join us on Movers and Shakers for this engaging discussion on 5 ways to maximize a shrinking media budget.

Luci Rainey, former marketing executive at Comcast and PODS, will share her tested methods for making the most of your media budget to finish the year strong. She will also advise on the pros and cons of each of these budget-saving methods.

In this webinar, we’ll discuss:

1. Focusing on the right audiences that drive the lower funnel
2. Leveraging “free” tactics including email, social media, and content marketing
3. Driving repeat purchases or leveraging past purchasers for referrals
4. Reducing costs with co-marketing opportunities
5. Surgically maximizing your lead funnel

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