31 million people move each year. Capture rich insights on new movers before, during, and after the move to reach them with personalized offers across channels.
Leverage Exclusive Insights on 90+% of U.S. Homebuyers
Updated Weekly with Real-Time Signals
2+ months out
5MM annually
8+ weeks out
2.8MM annually
2–6 weeks out
4.94MM annually
Moved in
26MM annually
Leverage mover data with insights into:
New movers spend ~$11k, with 7 in 10 making major purchases before moving. Reach movers who are likely to buy from you now.
9 in 10 new movers are willing to try new brands during a move. Flag your moving customers so you can retain their loyalty.
Based on millions of mover records analyzed through June 2025, PGM data reveals that the average time from when a consumer is “Likely to Move” (home listed for sale) to “Post-Move” is 74.8 days.
Home Factors 