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High-performing homeowner segments to drive smarter decisions

Actionable insights to assess risk and accurately price insurance with valuable homeowner attributes.

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Homeowner insurance segments

Access 20 unique segments of U.S. homeowners enriched with 3 behavior profile types, providing a 360-degree view of homeowners’ lifestyles, preferences, and habits.

  • Understand homeowner attributes for underwriting and pricing
  • Leverage segments for risk assessment modeling
  • Assess customer risk profiles based on their lifestyle and behaviors
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Pair any segment with one of three behavior types for a better understanding of homeowners and their characteristics

Available Segments

Behavior Types

Rustic Families
Thriving Suburbanites
Autumn Years
Young City Parents
Prosperous with Property
Mature Rustic Homeowners
Privacy Matters Homeowners
Singles in the City
Booming with Confidence
Rustic Homeowners
City Boomers
Millennial Suburban Homeowners
Thrifty Boomers
40-Plus Home Lovers
Middle Income Suburban Dwellers
Thrifty Consumers
Mature & Practical Shoppers
Strapped for Cash
Upscale City Families
Affluent City Boomers
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Premium Property Protectors
Home-Focused Savers
Next-Gen Owners

Example Homeowner Audience

Prosperous with Property

Well-off suburbanite homeowners, typically with no children

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Premium Property Protectors

High-income homeowners, college educated, high credit rating, focus on protecting valuable assets

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Get Started with Homeowner Segments
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Get a 360-degree view of homeowners’ lifestyles, preferences, and habits

Get Started