Download the free Gen Z New Mover Trends Report to better understand this generation’s spending habits throughout the moving journey and why brands can’t afford to miss out on this lucrative audience.
88% of Gen Z moves are planning to do or have already done home improvement. Top projects include painting, redecorating and kitchen remodels.
More than 2 in 5 Gen Z new movers do research for services such as mortgages, home insurance, home inspections & moving services.
Furniture/home décor (55%), TV (47%), appliances (42%), and pet supplies (34%) top the list for items Gen Z new movers purchase in the first 12 months.