New! home factors iconHome Factors for Insurance Client Login
meet the gen x new movers, graphic with person and dog

Gen X New Mover Trends Report

Download the free Gen X New Mover Trends Report to better understand this generation’s spending habits throughout the moving journey and why brands can’t afford to miss out on this lucrative audience. 

Download the free report now

Packed with insights about Gen X movers and their purchasing habits

Top Purchases

Furniture/Home Décor, TV, & Home Improvement/Repair Supplies top the list for items Gen X new movers purchase in the first 12 months.

Early Shoppers

Gen X movers shop early, with 66% purchasing items prior to moving and 59% switching service providers prior to moving.

Online Research

Purchase decisions for new items are driven mainly by online research (57%) & online reviews (38%) for Gen X movers.

home factors logo overlaid on photo of couple in front of home
Learn More