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Data Licensing | PGM Solutions

On-demand insights to power your targeting

License PGM data to expand your reach, drive new business, and build customer loyalty. Learn more about our data licensing solutions.

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What is a data license?

Data licensing provides third-party data to support your marketing and analytics. Choose your audience, your insights package, the channels you need—and we’ll take care of the rest.

Why PGM is your strongest data licensing partner

  • Exclusive high-value audience segments—only available from PGM
  • Custom data licensing solutions designed for your strategy and budget
  • Consistently verified data to build audiences
  • Objective-aligned insights to inform your strategies
  • Flexible delivery options
  • Ready-to-use omnichannel data

Reliable data solutions to reach your ideal customers

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Custom data licensing solutions

Designed for your industry and unique data strategy

Agencies and Data Providers

Expand your portfolio faster. Access extensive consumer insights and easily implement data quality into your solutions for smarter segmentation, enhanced targeting, and improved ROI. Individual and multi-client options are available.

Automotive

Access a fully marketable audience of what cars consumers own and who’s likely in-market. Built from aftermarket activities at the VIN level, there are no marketing restrictions. Conquer retention, loyalty, and conquest initiatives with strong insights into brand or style loyalties, buying up, buying down, etc.

Home Services

Reach key audience segments like new movers and first-time homebuyers. Leverage detailed interior and exterior property condition insights alongside in-depth household data with Home Factors. Reach high-intent movers and homeowners with 200+ consumer attributes to book more appointments.

Retail

Get the predictive insights you need to personalize offers and drive traffic both online and in-store. Access rich insights to ensure every marketing decision is backed by analytics and insights to increase your ROI potential. Power your campaigns with ready-to-activate audience segments, leveraging 400+ attributes across 220+ million consumers.

Insurance

Leverage Home Factors to unlock unique insights into over 90% of U.S homes and households. Assess risk and improve underwriting with details on interior and exterior property conditions. In-depth household and life-event insights help you retain existing policies and grow your footprint with the strongest prospects available.

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