National Home Improvement Retailer

How PGM Unlocked More Scale—and Bigger Wins—in Premover Targeting

A national home improvement retailer used PGM’s mover audiences to grow and monetize its premover audience. By identifying moving signals a full month earlier than usual, they reached customers as they were making major purchase decisions—unlocking a critical window of opportunity to drive sales.

Delivered premover audience lift of 45%
14% of the audience purchased from the client
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