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Property Data Solutions

Enriched with Consumer Insights

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Home Factors logo

Exclusive Property & Consumer Data

Home Factors fuses exclusive interior and exterior property data with a wealth of consumer attributes to help you:

  • Reach homeowners who need your services
  • Engage high-intent audiences across channels
  • Boost customer acquisition & customer retention 

Leverage Unique Insights on Property Attributes & Conditions


Electrical Factors

  • Electrical Wiring in Need of Repair/Replacement
  • Electrical Outlet in Need of Repair/Replacement
  • Electrical Panel in Need of Repair/Replacement
  • Electrical Panel and Current Capacity
  • Electrical Sub-Panel Present in Home

Foundation Factors

  • Foundation in Need of Repair/Replacement
  • Sump Pump Presence
  • Whether Sump Pump is Functional

Health & Safety Factors

  • Fire Suppression System Present

Piping Factors

  • Inlet Pipe Type
  • Outlet Pipe Type

Roofing Factors

  • Roof in Need of Repair/Replacement
  • Skylight Presence

Water Heater Factors

  • Water Heater Location
  • Water Heater Capacity
  • Tankless Water Heater

Water Intrusion Factors

  • Water Intrusion Present
  • Water Intrusion Present in Kitchen
  • Water Intrusion Present in Lowest Level
  • Water Intrusion Present in Top Level

Window Factors

  • Window (s) in Need of Repair/Replacement
+ many more launching soon

Reach High-Intent Homeowners with Consumer Data


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Over 200+ attributes on 220+MM consumers
Over 200+ attributes on 220+MM consumers
Contact information, demographics, lifestyle, purchase behavior, and more
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Proprietary Mover Data
Modeled consumer segments
Active shopping audiences