Consumer Data Solutions | PGM Solutions

Consumer Data

Powered by People Factors logo

Understand who your audience is, what they care about, and when intent is forming.

woman shopping with cell phone
Fallback

Why People Factors?

Built on insights from 250M+ U.S. consumer profiles
5,000+ attributes across behavioral, demographic, and household signals
Designed for audience building across channels
Confidence scoring to support activation, modeling, and analytics
Multi-sourced verification for greater accuracy and trust
Persistent individual ID for continuity over time
spot illustration of a couple at a wine bar with a bar graph in the background

See the full picture

Stop guessing who your customers are. With 400+ attributes across 220M+ consumers, People Factors brings identity, household, life stage, and property signals together into one clear audience view.

  • Identity: Verified email, phone, and address
  • Household: Composition, homeownership, length of residence
  • Life stage: Interests, behaviors, mover signals
  • Property: Value ranges and key attributes

Built to activate

Reach your audience at every touchpoint with omnichannel activation across:

  • Digital and CTV
  • Email and Direct Mail
  • Social and CRM platforms
spot illustration of direct mail and web marketing
spot illustration of a family standing in front of their car and home

Fill in CRM gaps with enriched data

Fully understand who your customers are and what’s driving their decisions. Build complete customer profiles with a full range of append attributes:

  • Contact: Verified email, phone, and address
  • Demographic: Age, income, education, marital status
  • Property: Ownership, value, home attributes
  • Behavior: Interests, purchase signals, mover status
spot illustration of people standing in front of doorways

Why choose PGM?

Most data providers stop at surface-level enrichment. We deliver:

line icon of a person in a circle with several nodes connected to it

More depth

Over 400+ verified consumer and property attributes

line icon of a checkmark with circular arrows around it

Higher match rates

Continuous refresh for stronger coverage

line icon of a pie chart

Actionable results

Insights that translate directly to segmentation, targeting, and ROI