Home Factors 
According to U.S. Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. The move is one of the most economically impactful life triggers, with moving consumers spending more than $11,000 on average per move on a variety of items and services.
Most notably, today’s new movers are prioritizing solar energy as a top item and service to spend on. New research from the New Mover Trends Report reveals that new movers are purchasing solar prior to moving, indicating that solar providers need to reach new movers much earlier than they may have originally thought. As a result, solar energy providers need to be reaching new movers throughout the entire move journey to ensure the success of their customer acquisition and retention efforts.
