Email Marketing Best Practices Guide
Our Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI.
Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer.
The following are some examples of campaign goal objectives:
Once the goals are clearly defined, the email marketing campaign can be designed to target a specific audience with personalized relevant messaging. It’s important to note that the email design guides for prospecting and acquisition are much more stringent to accommodate for spam filter issues. CRM based emails can be much more flexible with their design and subject line selections.
The CAN-SPAM Act requires that the physical mailing address of the advertiser be included in the footer of every message. This helps to clearly identify the sender making it a legitimate advertisement. An unsubscribe link is also required in the footer so that the recipient can opt out of future messages.
The DMA Email Best Practices highly recommend including a link in the footer to the client’s web page describing their privacy policies.
Designing for an email is quite different than designing for a web browser. In fact, email reader standards are outdated in the sense that (a) they require designers to simplify their modern coding practices and (b) there really are no true standards that apply across the various email platforms. You can read more about email standards at https://email-standards.org/
The goal is to ensure that emails render consistently no matter what email client is used. Here are some basic best practices to follow when designing for email that will ensure your work displays as intended.
Be sure to look out for our next blog where we discuss mobile friendly email design guidelines and best practices.
Be the first to know when we share new content geared to help you attract your ideal customers!
Thank you! You’ll be the first to know when we post more great marketing content!