The Impact of Apple’s Privacy Changes on Digital Marketing

Episode Summary

Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt out of data sharing.

The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278 billion fallout from Apple’s privacy changes. This podcast explores how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.

Specific Topics Include:

• A recap of the changing privacy environment and Apple privacy changes.
• How to adapt your digital marketing and advertising strategies while continuing to optimize your ad spend and reporting metrics.
• How to collect more first-party data and utilize third-party insights to better understand your target audience and send more engaging campaigns
• How to target in-market audiences with a rich array of demographic, lifestyle, and intent data to keep your KPIs strong