Download the free Gen X New Mover Trends Report to better understand this generation’s spending habits throughout the moving journey and why brands can’t afford to miss out on this lucrative audience.
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Packed with insights about Gen X movers and their purchasing habits
Top Purchases
Furniture/Home Décor, TV, & Home Improvement/Repair Supplies top the list for items Gen X new movers purchase in the first 12 months.
Early Shoppers
Gen X movers shop early, with 66% purchasing items prior to moving and 59% switching service providers prior to moving.
Online Research
Purchase decisions for new items are driven mainly by online research (57%) & online reviews (38%) for Gen X movers.
[Report] 2024 B2C Marketing Audience Building Report
