PGM’s Active Shopper Attributes are part of ConsumerPlus, the biggest, deepest, most flexible dataset in the industry with data on 260+MM consumers.
PGM’s in-market audiences are built using using PGM Signals mobile location data combined with the predictive learning power of our machine learning platforms to create audiences at mass-scale.
PGM’s in-market audiences are available for omnichannel deployment across direct mail, email, display and social.
These audiences outperform typical audiences using historical behavior by 10-20%.
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