Smarter data starts with connection. Know who people are, how their needs change, and what their homes reveal about intent.
Understand the people. Understand the home. Show up when it matters.
Turn fragmented profiles into real understanding. People Factors connects identity, household, and behavior to help you understand who people are, why they act, and what they are shopping for.
Where people live matters. Home Factors brings the home into your audience strategy, helping you reach households with relevant and timely messaging.
Stronger insight starts at the front door.
Reach your audience at every touchpoint with data that sees their entire journey.
Most data providers stop at surface-level enrichment. With PGM, you get:
Over 400+ verified consumer and property attributes
Continuous refresh for improved accuracy
Insights that support segmentation, targeting, and ROI
Learn how Home Factors drove 1047% ROI for Regional Home Improvement Brand
Learn how Home Factors from PGM helped a national home and hardware retailer improve their direct mail and email response rates.
Learn how PGM’s email append services helped a HVAC contractor acquire more customers and increase campaign ROI.
Let us know what data challenges you’re facing, and we’ll reach out to chat about how we can help.
Home Factors 
