The Slow Death of the Cookie (and what to do instead)

Episode Summary

What exactly is going on with advertising cookies? The tracking cookie is crumbling – or is Google delaying it now until 2024?

New alternatives have been introduced such as the privacy sandbox. Apple continues to launch anti-tracking platform updates to protect consumer privacy and privacy legislation is more confusing than ever.

In this podcast, Todd Dziedzic, SVP of Digital & Analytics at Porch Group Media, and Steven Goldberg, VP of North American Publishers at LiveRamp, break down the cookie landscape and discuss what is happening, what we expect to happen, and what you need to know to keep your advertising strategies strong.

Listen to this podcast to learn:

• How a cookie-less future will impact your marketing strategies
• Timeline of the cookie decline
• What you need to do today to be prepared
• What alternatives are being developed or available now