90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online

90% of car shoppers seek a dealership where they can start the buying process online. This is according to a new survey released by CDK Global. According to the report, “New research from CDK Global found that car shoppers are willing and likely to start the car buying process online. In a recent survey, CDK found that nearly 70% of shoppers expected to find the ability to configure a payment on a dealership website, and 83% indicated that online buying technology would help them narrow down their vehicle choice and determine what is affordable.”