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Porch Group Media Introduces In-Market Automotive Aftermarket Solution, Porch Group Media Signals
MATAWAN, NJ / TAMPA, FL – Feb 12, 2018 – Porch Group Media, a leading provider of purchase-intender solutions, announced the launch of its in-market automotive aftermarket solution, powered by the company’s industry-leading proprietary intent data solution, Porch Group Media SignalsTM. The solution enables automotive aftermarket businesses to target in-market auto parts and service consumers utilizing their mobile devices. Unlike traditional mobile marketing, which only targets the device, Porch Group Media Signals is able to identify and target the actual consumer during the crucial 48-72 hour period when they’re making a buying decision.
“Porch Group Media is committed to revolutionizing purchase intent data so marketers can identify and communicate with actively engaged shoppers,” said Anders Ekman, CEO of Porch Group Media. “We have had tremendous success with our Porch Group Media Signals solution for Auto and Retail and our automotive aftermarket represents the next exciting evolution of our proprietary suite of intender solutions.”
Porch Group Media Signals for the Automotive Aftermarket is built from Porch Group Media’s family of data and technology solutions, including Porch Group Media Auto, the largest and most accurate VIN data set in the automotive industry. Porch Group Media Auto contains rigorously verified transactional data on over 200 million consumers and nearly 180 million VINS with linkage at the garage level. The database contains full consumer profiles, demographics, contact information, and is fully compliant with all consumer privacy and auto privacy regulations including DPPA and the Shelby Amendment.
Examples of key automotive aftermarket audiences and benefits include:
- Grow your service visitors by targeting consumers actively engaged in receiving service from local competitors.
- Boost car sales by targeting those who frequently visit service shops.
Auto Warranty Providers
- Increase your auto warranty sales by targeting frequent auto service visitors.
Auto Retail Stores
- Boost store purchases by conquesting local auto part retail stores.
- Increase repeat business by identifying consumers who do not currently subscribe to your loyalty benefits membership program.
According to Michelle Taves, EVP of Data Strategy & Product Management, “We have experienced tremendous success with Porch Group Media Signals. The solution has set record highs with triple engagement rates and 19% sales conversion rates compared to other automotive and retail data. Porch Group Media Signals for the Automotive Aftermarket is already seeing exciting results and positive return on investment for our clients.”
About Porch Group Media
As an omnichannel data powerhouse, Porch Group Media combines the power of data, analytics, technology and people to deliver omnichannel solutions that signal imminent intent and drive performance for our clients. Our data, technology and people deliver innovation for marketers to anticipate buyer behavior and manage customer experience at speed and scale. For more information, visit www.porchgroupmedia.com.