For more information contact:
Director of Marketing
Porch Group Media Announces Live Webinar for Retailers Featuring New Mobile Solution to Target In-Market Shoppers at Double the Engagement Rates
MATAWAN, NJ / TAMPA, FL – Oct 2, 2017 – People-based audience provider Porch Group Media announced that it will hold an educational webinar for retailers titled, “How to Target In-Market Shoppers at Double the Engagement Rates”. The webinar, which will be presented by Anders Ekman, CEO of Porch Group Media, and Michelle Taves, EVP of Data Strategy and Product Management at Porch Group Media, is scheduled for October 10, 2017 at 2:00PM EST.
“Shoppers today are using their mobile phones across the entire purchase journey and often will arrive at a store with the intention of doing more research before they make a final purchase decision,” said Ekman. “This represents a huge opportunity for retail marketers to identify and target consumers who are expressing active purchase intent. Our new mobile solution, Porch Group Media SignalsTM, connects these customer identities to mobile devices, allowing retailers to engage in omnichannel marketing.”
This 60-minute webinar will look at the opportunities and challenges mobile represents for retailer marketers and how Porch Group Media SignalsTM is currently being used by brands to identify and target consumers who have visited their stores or a competitor’s location within the previous 24 – 48 hours. Case learning featuring how a national furniture retailer doubled their engagement metrics and how brands can implement omnichannel strategies to target in-market shoppers will also be discussed.
This webinar will be hosted by Porch Group Media on October 10, 2017 at 2:00PM EST. Register for the live webinar at: https://register.gotowebinar.com/register/1061941700967977730.
About Porch Group Media
As an omnichannel data powerhouse, Porch Group Media combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand’s customers and prospects prefer. For more information, visit www.porchgroupmedia.com.