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Watch our new webinar,  How to Navigate the Social Media Storm, now available on-demand. 

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The social media landscape is currently in a state of chaos – Twitter is facing heavy revenue drops, Meta, formerly Facebook, is facing historic drops in stock, and sites such as Snap are taking a beating.

What does this mean for advertisers who rely on social media advertising strategies to drive performance?  Should you halt your spending or pivot your ad dollars to new channels?

In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Todd Dziedzic, SVP of Digital & Analytics at Porch Group Media, as he discusses the current landscape and how marketers can adapt.  

KEY TOPICS:

• An overview of factors causing the slump in the social and digital advertising ecosystem, including a slowed economy, Apple privacy changes, and the cookie disruption.

• How to restructure your social advertising strategies by targeting lower funnel, actively shopping consumer audiences on social channels in order to drive higher ROAS.

• How to use a multi-channel media mix to drive higher ad recognition by consumers and influence purchase decisions.

Tune into this discussion for eye-opening insights and “aha” moments as you strategize and develop your 2023 advertising plan.