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Movers and Shakers host Luci Rainey interviews guest Erica Dudash, former retail marketing executive at top brands like Purple Mattress and American Eagle Outfitters, on key steps to revive your social media strategy.

Luci and Erica will walk through five essential elements to structure a program that boosts your brand and breathes life into your social strategy.

In this on-demand webinar, you’ll learn how to leverage clear goals, understand your audience, align the right platforms, create and measure a test environment, and evolve a forum for conversation and evangelism.