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Watch our webinar, Direct Mail: Old School Is New School – Combining the Power of Direct Mail and Digital. 

Direct mail has been around for ages and brings in one of the highest ROIs, yet many brands forgo this channel in favor of digital outreach.  Direct mail is far from dead. In fact, it’s thriving more than ever.

According to recent research, direct mail has the highest ROI of any direct response medium and consumers ascribe high purchase influence to mail. New findings suggest that when direct mail is combined with an omnichannel marketing strategy, marketers can increase the response rate by 63%, with a 60% increase in the return on investment.

In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from Maria De La Salas of Welcome Wagon about the power of direct mail in the age of digital. 

KEY TOPICS:

• An overview of direct mail performance metrics, especially when used as part of digital campaign outreach.
• Examples of how direct mail is particularly effective at driving engagement when timing is critical such as life events, moving, browse abandonment, and more.  
• An overview of how direct mail can be used to reach new movers, an audience who seeks coupons and discounts and is open to establishing new relationships with brands in their neighborhoods.
• An overview of Welcome Wagon, America’s first iconic welcoming service.
• A look at case studies examples from brands who are driving results from direct mail campaigns.