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Contextual Advertising Strategies On Demand Webinar LP

On-Demand Webinar: Contextual Advertising Strategies to Pump Up the 2nd Half of the Year

In 2024, cookie deprecation and consumer privacy are top of mind. As a result, contextual advertising is becoming an increasingly valuable strategy. 

Through contextual advertising, marketers rely less on a customer’s data or personal information and instead leverage themes of content to deliver appropriate ads for the consumer. 

Join host Luci Rainey, former Marketing Executive for Comcast and PODS, and guest Ben Gaddis, former CEO of T-3 Advertising and Partner at Superstep Capital, as they discuss winning strategies to leverage contextual advertising to drive new customers or increase brand consideration. 

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