Watch this discussion with Rich Smith, Chief Marketing Officer of Home Loans at PenFed Credit Union, the nation’s 2nd largest credit union and one of the fastest growing mortgage companies. Specializing in making profitable change happen, Rich offers a wealth of experience in the financial, insurance and healthcare industries, with over 15 years in the C-suite driving membership and profitable growth.
In this webinar, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, Rich discusses sharpening your programs by leveraging intent signals. He also shares the importance of changing customer perception to drive consideration along the customer journey. Lastly, with so much volatility in the labor market, Rich shares insights on driving morale within marketing teams in a fluctuating financial market.
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