On-Demand Webinar

Build Winning B2CAudiences: Insights from the 2024 Report

with Ascend2

Sourcing, understanding, and effectively leveraging data is critical for marketing success.

In fact, marketers who have high confidence in the data types and sources used to build audiences are 5.5 times more likely to have very effective data-driven strategies compared to their less effective counterparts (89% vs 16%).

Porch Group Media partnered with Ascend2 to research how B2C marketers are improving their audience targeting strategies in 2024 by taking a comprehensive approach to data.

What We Will Cover:

• Learn how B2C marketers are building effective consumer audiences
• Gain insights into the greatest data hurdles B2C marketers face
• Discover how factors like cookie deprecation are impacting data use
• Explore key data quality and segmentation strategies