The demise of cookies is officially underway. On January 4th, Google began phasing out cookies, starting with a limited test to restrict cookies for 1% of Chrome users. By the end of 2024, Google plans to eradicate cookies for the entire Chrome user base.
What does this mean for marketers? It’s time to dump cookies and embrace new privacy-compliant marketing strategies. In this webinar, we will provide guidance and recommendations on how to adapt to the new privacy landscape and make a seamless transition to cookieless marketing.
Key Topics
Strategies to ethically cultivate and leverage zero- and first-party data
Best alternatives to third-party cookies in 2024
How to use predictive modeling to understand consumer intent
Explore our Cookieless Audiences
If your audience activation depended on Oracle, we are ready to support you. Our team can activate your audiences on any platform. Contact us for assistance with migrating your audiences and exploring cookieless segments.