The Holiday Shopping Intent Report

Your holiday marketing calendar might be missing some of your biggest opportunities.

Black Friday shoppers are researching deals in October. Millions are still looking in January. What else are marketers missing? PGM analyzed millions of household intent records to uncover when consumers are researching holiday purchases, what they’re looking for, and how marketers can reach them at the right time.

Get The Holiday Shopping Intent Report for data-backed insights to help you plan smarter campaigns and reach shoppers when they’re actively in market.

What’s inside the report

• .Surprising shopping trends uncovered through PGM’s analysis of millions of household intent records
• .Four distinct shopping waves revealing when holiday interest builds, peaks, and continues
• .A month-by-month intent calendar showing when consumers are researching different holiday purchases
• .Actionable marketing opportunities to help you better time campaigns and reach more relevant audiences