The 2024 B2C Marketing Audience Building Report

Sourcing, understanding, and effectively leveraging data is critical to the success of your customer acquisition and retention marketing strategies.

To understand how marketers are leveraging data to build effective marketing audiences, Porch Group Media partnered with Ascend2 to bring you the latest insights in our new report.

Marketers with the most effective data strategies use 8+ data sources. Explore the top data sources they rely on.

Over nine out of ten B2C marketers report using first-party data in their strategy.

85% of marketers most satisfied with their data quality have very effective data strategies. Uncover how successful marketers manage and protect the quality of their data. 

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