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Due to shifting consumer behavior, rising competition, and increasing pressure to optimize marketing spend, the vast majority (88%) of home improvement companies are finding it harder to acquire customers.

PGM partnered with Ascend2 to explore how home improvement companies use data to optimize marketing spend, better serve their customers, and make noticeable gains in their approach to customer acquisition and marketing.

Access the Latest Insights from the New Research
  • Social media (75%), email (71%), SEO (62%), and paid ads (60%) are the dominant acquisition channels for home improvement providers and retailers. Learn more about the diverse mix of digital and traditional channels they are relying on.
  • 60% of marketers consider intent data extremely valuable for customer acquisition. Explore the types of intent data they are using to identify potential customers.
  • 90% of home improvement marketers agree that access to detailed property data would improve their targeting. Learn how companies with the highest ROI are leveraging detailed property insights.

Explore How Home Improvement Companies are Using Data for Customer Acquisition