2026 Data Health Checklist

Get your data in shape for 2026

Kick the year off right with customer data that’s accurate, connected, and ready to perform. Our checklist guide helps you spot red flags so you can strengthen your data quality and improve campaign performance.

Inside you’ll find:

• A 5-minute data audit
• Data hygiene and validation best practices
• Recommended data points for personalization
• Realistic steps to maintain long-term data health