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What you will learn:

• Why the customer experience matters and an overview of statistics and KPIs showing how imperative the customer experience is in today’s competitive environment
• Challenges brands must overcome to implement seamless omnichannel engagement with customers and prospects
• A look at how customer feel about the experiences they receive from brands and how they respond to both positive and negative interactions
• The role of Customer Data Platforms and how brands are using them to significantly boost the success of personalized interactions with consumers
• And much more!