If you’ve been keeping tabs on the home improvement space lately, you know it’s not just about paint colors and trendy backsplashes anymore—you really need to have a strategy.   Homeowners in 2025 and 2026 are approaching projects with a mix of optimism and caution, and that’s been a huge change of pace for the entire market.  Impulsive remodels are a thing of the past. Decisions made today are grounded in economic realities, lifestyle priorities,...Read More

The remodeling market shows no signs of slowing down, but what people are remodeling—and why—is shifting.  In 2024 alone, Americans spent an estimated $603 billion on home renovation. By mid-2026, spending growth is projected to continue, though at a slower pace of ~1.2% year-over-year.   That means opportunity is still there, but brands will need to...Read More