April 24, 2023
why is data quality important
Successful marketing strategies are data-driven.  While gut instincts should certainly play a role in the brainstorming process, to add a creative flair, and to ideate the “next big idea”, marketing decisions, whether strategic or tactical, rely on data to inform and support them. However, data can be unreliable, incomplete, or inaccurate, which can lead...
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