ON-DEMAND WEBINAR · 22 MINUTES

New Research: How Homeowners Plan, Budget, and Hire in 2026

Based on a survey of more than 1,500 U.S. homeowners, this new research reveals what projects homeowners are planning, how much they’re willing to spend, how they choose service providers, and when they’re most likely to engage with a brand like yours.

What you’ll learn

  • .Which home improvement projects homeowners are planning next and where demand is headed in 2026
  • .How project budgets vary and where the largest spending opportunities exist
  • .What’s preventing homeowners from moving forward and how to overcome common barriers
  • .How homeowners research, evaluate, and choose service providers
  • .Why timing often matters more than price when winning new business

Presenters

Todd Lebo

CEO, Ascend2
photo of Larisa Bedgood

Larisa Bedgood

Head of Marketing, PGM

Watch On-Demand

Join us to learn how smarter data strategies help home services marketers find their next buyer before the competition does.

88% are planning a home project in the next 12 months
71% are open to outreach based on their home’s age or condition
66% would hire the company that reaches them at the right moment
63% will fill out a form for quotes, pricing, or project info