Your Playbook for Building
High-Impact Audiences

Featuring PGM’s Data Science & Marketing Leaders

Thursday, July 24, 2025 | 1:00 PM EST | 30 Min

Frustrated by campaigns that don’t convert? Overwhelmed by data but lack clear insights? It’s not just you—only 65% of marketers say they have high-quality data on their target demographic, according to HubSpot. 

Join our webinar, featuring Todd Dziedzic, Head of Data Science, and Larisa Bedgood, Head of Marketing, for a step-by-step framework on identifying, understanding, and engaging your most valuable customers.

Key Topics: 

• Identifying ideal customer profiles and buyer signals
• Types of data to combine for more strategic targeting
• Scaling audiences that mirror your best customers (with real-world examples!)
• Audience activation using platform-agnostic IDs or unified customer profiles
• Testing messages that feel 1:1 but apply to many