Home Improvement Marketing: Data’s Impact on Customer Acquisition in 2025

New data reveals that a staggering 88% of home improvement marketers are struggling more than ever to acquire new customers, and nearly half (49%) plan to make significant adjustments to their acquisition strategies in the next year.

So, what are the most successful home improvement companies doing differently?

They’re relying on data to guide the success of their customer acquisition strategies. We all know that leveraging data helps you reach the right people with the right message at the right time. However, the types and quality of the data you rely on can make or break your success.

In this webinar, we’re joined by Ascend2 to explore key findings from our new research report on how high-performing home improvement marketers are using data to drive marketing performance and acquire new customers in 2025.

Key Topics

• The role of intent data in customer acquisition
• The shift from purchasing leads to embracing first-party data
• The benefits property data provides for your targeting
• Top-performing marketing channels & more