Intent-Based Targeting in 2025

Some ads seem to know exactly what you’re looking for at precisely the right time. That’s no coincidence—that’s the power of intent-based targeting.

Intent-based targeting is so effective because it allows you to reach people actively searching for your products and services. These audiences aren’t just aimlessly browsing. They’re actively researching, evaluating their options, and getting ready to buy.

Before you can do intent-based targeting effectively, access to quality intent data and an understanding of how to best leverage it is essential.

In this webinar, we will explore:

• How to extract intent signals from your first-party data
• Tips on analyzing consumer behavior to identify high-intent audiences
• Identifying key factors that influence purchase intent
• How major life events impact consumer behavior
• How intent signals are used to build modeled segments