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What you will learn:

• Discover ways automotive brands and dealerships are adapting to rising consumer demands for seamless omnichannel experiences and personalized communications
• Trends and statistics on how consumers shop for cars including offline and online channels
• How data is fueling the automotive industry
• An overview of marketing challenges and opportunities along the path to purchase
• How to use in-market purchase indicators to acquire consumers actively shopping for vehicles
• And much more!